Resources Library by ANA

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree

Company: Nielsen

June 14, 2002

Listen and pay attention!

This paper describes the development of a new research method that defines the qualitative processing of radio ads in quantitative terms. The authors conducted the research to learn more about how ads are processed by the audience, in addition to the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Nicole Engels, Bas de Vos

June 14, 2002

Towards full diary audience measurement

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world. But it is expensive and affected by huge bias. How can bias be reduced and money saved? This paper presents research...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Johan Schockaert, Jean Pascal Robiéfroid

June 14, 2002

Newsstand

This paper shows evidence that reach and frequency estimates used for print planning in the United States are likely flawed. Cumulative net reach appears significantly understated (and frequency is overstated) for magazines that distribute a high...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Barbara L. Zack

June 13, 2002

Brand-to-media consonance assessments

This paper describes the work conducted by Kohler Co. and Brand Keys, Inc. in support of a Brand-to-Media Consonance Model as a way of optimizing traditional media planning tools. Media planning has become increasingly difficult: the lines are...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Robert Passikoff, Manuel Gutierriez

Company: Brand Keys, Inc.

June 13, 2002

Measuring the 'daily reach of dailies' and newspaper sections

Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content. The current press readership model, based on 'average issue'...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Ingemar Lindberg, Paul Sumner, Peter Masson

Company: Bucknull & Masson

June 13, 2002

Pay for attention, not for impressions

With increasingly more media choices, each capturing less time with over-solicited consumers, attention is the new benchmark in advertising. It is no longer enough to reach prospective consumers; advertising must emotionally connect with them. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Britta C. Ware

June 13, 2002

Forecasting reach, frequency and GRPs on the Internet

Predicting reach and frequency on the Internet is a difficult problem. Nevertheless, it is the central problem facing marketers who wish to effectively plan branding campaigns or maximize the number of web users who see advertisements. This paper...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: John Chandler-Pepelnjak

June 12, 2002

Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves. This paper presents the various stages of the audits and the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Hélène Haering

June 12, 2002